Aramco National Day Celebration

The experience

Transforming the iconic Aramco Tower into a canvas for national identity.

For Saudi National Day, we transformed the iconic Aramco Tower in Riyadh with an awe-inspiring 3D mapping display that celebrated the spirit of the nation. The tower's façade became a canvas for vibrant projections, depicting key moments in Saudi history, its cultural heritage, and its vision for the future.

The dynamic visuals transitioned between images of the Kingdom's natural landscapes, architectural landmarks, and patriotic symbols, all synchronized to a stirring musical score. This powerful tribute illuminated the skyline, creating a sense of unity and pride among onlookers and symbolizing Aramco's and the nation's shared journey towards progress and prosperity.

This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.