Mahd Academy Launch

The experience

An impactful launch event nurturing young athletic talent in Saudi Arabia.

We organized an impactful launch event for Mahd Sport Academy in Saudi Arabia, designed to showcase its mission of nurturing young athletic talent across the Kingdom. The event spotlighted Mahd's state-of-the-art training facilities, innovative coaching techniques, and ambitious vision for shaping the next generation of Saudi athletes.

Through a mix of animated storytelling, live demonstrations and choreographed stage moments, we translated Mahd's mission into an experience that resonated with athletes, families, and stakeholders alike — building anticipation for the academy's role in the Kingdom's sporting future.

This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.