Saudi National Day — Jeddah

The experience

A city-scale celebration of national identity in Jeddah.

For Saudi National Day in Jeddah, we delivered a celebration designed for the whole city — large-format content, staging and lighting built to hold enormous crowds.

Content moved between heritage imagery and contemporary national ambition, synchronised to music and timed to peak moments across the evening.

This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.