The experience
Designing an exclusive, high-impact desert launch experience for Paco Rabanne’s latest fragrances at Qasr Al Sarab for top regional influencers.
Paco Rabanne challenged us to create an exceptional launch for their latest fragrances in a stunning desert setting. Inspired by the scents’ bold and modern character, we designed an event that felt exclusive yet effortlessly stylish, perfectly reflecting the brand’s identity. Held in the remote beauty of Qasr Al Sarab, the event welcomed top fashion and lifestyle influencers from across the region. Every detail—from the branding to the experiential elements—was designed to create meaningful connections with the fragrances while encouraging conversation and excitement among the guests. This launch was all about bringing people together in an environment that sparked curiosity, creativity, and engagement with the brand, setting a fresh benchmark for fragrance events.
This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.
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