Ha'il Opening Show

The experience

A cultural launch staged alongside the Dakar Rally.

In Ha'il, we orchestrated an immersive launch event for the Hail Cultural Festival, adding a cultural dimension to the high-energy Rally Dakar. The festival launch celebrated the rich heritage and dynamic spirit of Ha'il, combining traditional performances, interactive exhibits, and local cuisine.

Visitors enjoyed live shows, storytelling, and art installations that highlighted Ha'il's unique contributions to Saudi culture, all set against the exhilarating backdrop of one of the world's most famous endurance races.

This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.