Gillette - Projection Mapping & Branding

The experience

Delivering a high-impact takeover for Gillette featuring immersive projection visuals on the Burj Khalifa, stadium-scale displays at Dubai Ice Rink, and bespoke giveaways.

To amplify Gillette’s campaign with maximum reach, we executed a multi-location visual takeover across Dubai’s most high-profile destinations, including the iconic Burj Khalifa and the Dubai Ice Rink. Bringing the brand’s dynamic identity to life required an integrated narrative that connected monumental scale with high-traffic public engagement.

This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.