Automotive · Hypercar Reveal · 2024
Genesis Motorsport Premiere
Genesis · Armani Hotel, Burj Khalifa — Dubai
The experience
A cinematic hypercar unveiling marking Genesis's bold entry into motorsport.
For the Genesis Motorsport Premiere, we delivered a standout experience that marked the brand's bold entry into the world of motorsport and hypercars. Set against the luxurious backdrop of the Armani Hotel in the Burj Khalifa, we crafted an immersive hypercar showcase for guests.
From the moment they arrived, the venue was transformed to reflect the essence of thrill, speed, and luxury. Cutting-edge visuals and bespoke stage designs brought the Genesis Magma Racing Car and its unveiling to life in a way that truly resonated with the audience. We handled every detail, from conceptualizing an innovative reveal to designing an event setup that aligned seamlessly with Genesis's vision.
This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.
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