The experience
An immersive experience celebrating Ford's legacy and commitment to innovation.
For the Ford Showroom launch, we crafted an immersive experience that celebrated Ford's legacy and commitment to innovation. Beyond the dynamic screen content, we designed every detail of the space to resonate with Ford's bold identity — from sleek product displays and lighting that accentuated each model's design to interactive installations showcasing the latest in Ford technology.
Guests enjoyed an engaging journey through the showroom, with unique touchpoints for exploration and interaction that connected them to Ford's values of quality and performance. The event brought the brand's forward-thinking vision to life, creating a memorable and impactful experience for every attendee.
This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.
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