Expo 2020 Foodtruck Parks

The experience

Managing and branding four vibrant food parks featuring 21+ culinary concepts for a global audience at Expo 2020 Dubai.

From interactive wayfinding map designs to F&B management and offerings—you name it, we did it! At Dubai Expo 2020, we brought to life four vibrant food parks (Sustainability, Mobility, Opportunity and Jubilee) that became central to the Expo’s culinary experience. Featuring over 21 homegrown and international food concepts, these parks catered to a global audience with a seamless blend of creativity and precision. From sleek, branded food trucks to thoughtfully designed dining spaces under palm trees, every detail was crafted to create an engaging and memorable atmosphere for visitors. Our involvement covered every aspect, from logistics and branding to daily operations of the food trucks. These spaces became hubs of culture, connection, and flavor, offering visitors a chance to explore the world through food. This project showcased our ability to create immersive environments that enhanced the Expo experience, setting a new benchmark for culinary innovation at large-scale events.

This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.