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Brand & Corporate · Activation · 2023
Dubai South Spinning Hub
Dubai Fitness Challenge · Dubai, UAE
The experience
A high-energy spinning hub built for the Dubai Fitness Challenge.
For the Dubai Fitness Challenge, we built the Dubai South Spinning Hub — an outdoor activation designed around energy, rhythm and community participation.
The layout put riders at the centre of a bold branded arena, with big-format graphics, staging and lighting tuned for sunrise and sunset sessions alike, keeping the space photogenic and motivating throughout the challenge.
This regional project was delivered through Orora and is presented as part of the experience behind Lumière by Orora.
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